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Bragi itranslate app12/27/2023 ![]() ![]() However, there are not enough people for whom life voice translation is a purchase criterion. Thus, if somebody is looking for live voice translation and does not own a Pixel, Bragi’s The Dash Pro might be the right choice. The Pixel Buds are compatible only with Google’s Pixel. In regards to The Dash Pro, it is neither voice translation nor noise cancellation. This positioning rises the question why people would Bragi’s headphones. Fitbit’s Flyer are bought because of their fitness capabilities and compatibility with Fitbit’s smartwatchīragi’s The Dash Pro differentiated but not market fit.Bragi’s The Dash Pro are you bought because of their noise cancellation, voice translation and exercise capabilities (waterproof and integrated storage and sensor).Bragi’s The Headphone are bought because they are wireless.Apple AirPods are bought because they work seamlessly with all Apple devices and because of their brand.Pixel Buds are bought for their live voice translation.Bose’s headphones are bought for their noise cancellation.With the companies mentioned above it is different as - besides Bragi - each occupies a very clear spot in consumers’ heads: Most other earphones are very undifferentiated for the average consumer, there is no big difference whether they buy ones from AKG, Sennheiser, Sony, or Panasonic. Going back to the comparison between Google’s Pixel Buds and Bragi’s headphones, the question is whether Bragi can successfully compete against Google or Apple in that market? Bragi’s position amongst incumbentsīefore answering that it merits to consider how Apple, Google, Bragi, Bose, Fitbit, and Beats position their earphones (one of the most popular brands). Whereas with Bragi’s headphones you use the headphones and the person you are talking to your phone for input and output, with the iTranslate Converse app both people use your phone. And in fact, they did launch a similar product, called iTranslate Converse. As he goes on to explain, it would be „silly“ of iTranslate not to add more products into the mix. As Sean O’Kane from The Verge says: the difference between the Dash Pro and “any other wireless earbud“ is “that the Dash Pro is treated like a trusted device in the iTranslate app“. ![]() Like in the case of Google, Bragi’s translation feature needs some clarification. However, considering The Dash Pro’s €349 price (plus $4.99 a month for iTranslate Pro which you need for the live voice-translation), it becomes clear why they received so little attention. With all that in mind, it should be surprising how little attention Bragi received in the course of Google’s announcement. Furthermore, The Dash Pro comes, amongst others, with an iTranslate integration allowing live voice-translation between 40 languages. Considering that both headphones already support Siri, Cortana, and Google Assistant this integration makes them very powerful. Recently they announced Alexa-integration into The Dash and The Dash Pro. Since the crowdfunding, Bragi has added a „normal“ version of their smart headphone, and in the course of their “ #BragiNYC Announcement“ in May 2017 they announced the The Dash Pro and The Dash Pro Tailored by Starkey®. Bragi was founded in 2013 and raised more than USD 3.3 million on Kickstarter in 2014 for their first product the “The Dash”, making it the then most funded European crowdfunding campaign. Bragi is a Munich-based start-up manufacturing and selling hearables (“smart headphones“ ). As I tend to focus on German startups, let’s look at Pixel Buds alongside Bragi. Google’s Pixel Buds and BragiĪmong these startups, there is Bragi, Waverly Labs, and MyManu. However, a range of startups manufacturing wireless headphones with real-time translation should also come to mine. Speaking of Apple, Apple’s AirPods are what comes immediately to mind when hearing about the Pixel Buds. Also, Samsung, Sony, Motorola, and Apple have similar products as well. A Google patent from earlier this year showed that they might be working on something like that. The announcement of wireless headphones should not come as a surprise. talking out your phone, opening the app and then talking). Thus, they are more about seamless user experience than technology (click the Bud and start talking vs. It sends back the translated words in the form of speech to the phone, which transfers them back to the earbuds. It sends them over the cloud to Google’s data centers, where Google Translate produces a translation. Google told us that the earbuds are connected via Bluetooth to the smartphone, and that the smartphone microphone picks up the spoken words. ![]() The earphones, however, do not do the actual translation work: ![]() Amongst other features, Pixel Buds support real-time voice translation through Google Translate. ![]()
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